Human Centred Consultant with experience conducting qualitative research and crafting business strategies for clients across four continents over 10 years. I was born and raised in Dubai, completed my studies in Chicago, and consequently worked in New York, Singapore and Sydney. I believe in the power of empathy in solving pressing human problems. Trained in the art of human centred design by IDEO, I am passionate about understanding people, unlocking human motivations and developing solutions for complex problems. Particularly interested in designing solutions to problems that have a social impact, I am one of the lead organisers of the OpenIDEO Sydney Chapter where we bring change-makers in our community together to tackle some of the toughest global issues through human-centred design. I received my Masters degree in Marketing from Northwestern University, Chicago with coursework at the Kellogg School of Management.