Join us for the Beyond the Bag challenge virtual ideation workshop 6:30pm on Wednesday 19 August! We'll be solving for this HMW: 

How Might We...

How might we transport goods from retailer to destination in a way that is compatible with diverse retail systems, delivers ease and convenience for customers, and reduces environmental impact?

To help you get prepared and in the mindset to come up with fresh ideas, we’ve put together this pre-read.

Read before the session:

Understand the problem

- Challenge brief

- ‘A New Way Home Report’

Contextualise the problem:

- Use cases and personas

- Additional resources list

- Optional readings - Australian Purchasing Habits and Plastic Free July

Think about before the session:

We'd like you to consider the following questions about how you currently shop and bring your goods home.

- What’s my current behaviour when it comes to transporting goods? (i.e.) What type of shopping bag do I use currently? Is it driven by choice or convenience?

- What ideas jump out to me from the report (A new way home)?

- What other ideas am I inspired by?

- What’s the role of initiatives like Plastic Free July in spreading awareness/incentivising behaviour change?

We will discuss this more in our session.

Bring to the session:

As a part of our icebreaker activity we'd love you to show us your favourite reusable bag during our Zoom call.

Zoom details:

Join Zoom Meeting

https://hireup.zoom.us/j/98677923310?pwd=TGxYWlpJcjBmRGlzK0NySlZHS3Rsdz09

Meeting ID: 986 7792 3310

Passcode: 855200

Context:

Today, the majority of single-use plastic bags are made from low-cost, fossil fuel-derived virgin plastic. They are not compostable and although technically recyclable in a separated waste stream with other flexible film plastics, bags generally wind up in the landfill, in the natural environment, or in the wrong recycling stream

Additionally, many customers are unsure of the most sustainable choice

The retail experience is rapidly evolving with new technologies and consumer preferences–many consumers are now shopping online

The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, is calling on Innovators, suppliers, designers, and problem-solvers to join our Beyond the Bag Challenge and reinvent the timeless experience of getting goods home