The COVID-19 Business Pivot Challenge
To our OpenIDEO NY Chapter:
In the span of several months, COVID-19 has irrevocably changed New York City. The vibrant culture of our city has shifted from consumption to contribution, as our community learns to support the businesses that tie us together.
Many businesses have rapidly adapted their operating models, in efforts to both stay afloat and provide for evolving needs. Restaurants now deliver to the elderly, textile producers craft masks for healthcare workers, and hotels provide rooms for those without homes—but there is still so much need and so much opportunity.
This is why the COVID-19 Business Pivot Challenge was born. In partnership with Fortune and the Stanford Social Innovation Review, we invite you to answer the following question:
Join us for a virtual ideation workshop, focusing on the following opportunity areas:
COVID-19 Business Pivot Challenge: NY Chapter Ideation Workshop
Monday, April 27
6:30 - 8:30pm EST
After registering, please fill out this quick onboarding survey before the workshop. This allows us to better prepare—and for you to join our Slack community and connect with fellow community innovators before the event.
During the workshop, we’ll:
See you there,
The OpenIDEO NY Team
I currently work as a foresight strategist at Kantar, where I help clients understand people and consumers, and tackle the big uncertainties impacting their future.
Among other projects, I have partnered with clients to envision a roadmap to true gender equity in corporate leadership, shape the future of the cannabis industry, and understand core American consumer values.
Previously, I led the marketing team at a civic technology startup (now acquired) with a mission to connect residents with their local government, improve transparency and boost civic participation.
I hold a Master’s in Strategic Design and Management from Parsons School of Design, and a Bachelor’s degree in Architecture from Barnard College of Columbia University.
I grew up in New Delhi and Singapore, before coming to the US for college. I enjoy art, cooking and performing with various classical Indian dance companies across the US.
Most recently, I was a consultant for Kaiser Permanente (KP), one of the largest non-for-profit health systems in the country, based in Los Angeles. At KP my work had a common design theme: self-disruption to ensure that we were meeting the changing needs of members and the marketplace. Most notably, helping develop a partnership with Target to open retail health clinics to serve populations with inadequate health services in Southern California.
I started my career in the financial services sector of the US healthcare industry. The weight of my open jaw increased by the day as I learned more and more about the entangled mass that is the modern American health system. I was astonished by the misalignment of the incentive structures. Since that experience, I have made it my mission to do and support work that addresses the most pressing challenges to the health and wellness of patients today: privacy, transparency, and affordability. Caring for our environment and ourselves is of paramount importance in everything I do.
I hold a degree in Neuroscience and Behavioral Biology from Emory University in Atlanta, GA. I’m a lover of nature, sports, food, and literature.
Jessica is a licensed architect at Hart Howerton in New York City. Jessica graduated from the University of Florida in 2013 before completing a Masters in Architecture at Yale University in 2016 as a first-generation college student. Jessica is an alumni of the MovingWorlds Institute’s first interdisciplinary cohort, where she worked with non-profit organizations in Zambia and Ghana. Jessica has worked frequently with HOVE Social Good Intelligence, a start-up company focused on shifting consumer purchasing power towards social good. After moving to East Harlem, Jessica became a member of Manhattan Community Board 11, serving on the Land Use, Landmarks and Planning committee and as Chair of the Environment, Open Space and Parks committee. Jessica has served as Site Coordinator for the Yale Day of Service - the Architect is IN and volunteers regularly with ULI’s Urban Plan school program to teach high school and college students about urban planning. Jessica is also a part of the 4th interdisciplinary cohort of the Robert Wood Johnson Foundation’s Culture of Health Leaders program working on issues of health equity in the built environment. Jessica is also an avid yogi and teaches yoga at CorePower Yoga.
I’m an entrepreneurial strategist who’s driven by creative endeavors to better our world. Namely, anything that pushes towards a more equitable and sustainable future—while integrating research, cultural intuition, and human needs.
I currently run a creative studio and food media publication. Previously, I’ve managed marketing, design production, brand partnerships, and social community at an NYC-based food & drink consumer product brand. In the public and nonprofit sectors, I’ve applied design thinking to work with the US Health & Human Services, studied with a researcher from restaurant noma’s R&D lab, and served as a photojournalist for an India-based female empowerment nonprofit.
I hold a degree in Finance & International Business from Georgetown University. Originally from Dallas, my perspective has been largely shaped by formative periods of life in DC, San Francisco, Shanghai, Copenhagen, and Chennai.